The writer of Open Source Fashion Cookbook, Angela Luna, claims that fashion brands have been going about sustainability all wrong. Luna explains that the market has the tendency to back the idea of sustainability without implementing any new practices. For example, Luna explains that instead of creating new materials, brands should use the already existing materials that are bound for the landfills. The practice of "reuse" is one of the fundamental steps to being a more sustainable brand. At Pallet Wrapz®, our whole product is centered around this practice. By embracing Pallet Wrapz® in a supply chain, companies can continuously reuse the Pallet Wrapz® reducing their material cost while promoting sustainable practices.
Article by Rachel Cernansky
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